Family Owned and Scooping Since 1956

History

128 S. Federal Highway, Dania Beach, FL 33004

A Brief History of Ice Cream in Dania Beach

Born in Connecticut in 1928, the future King of Ice Cream in South Florida first cut his teeth in the restaurant business as a young man helping out in his father's diner. One major challenge in those times was the procurement of a sufficient amount of product for the restaurant under the limitations of rationing. Thanks in part to this, Monroe learned quickly how to survive in business despite hardship. Soon after the War the Udell family moved to Hollywood, Florida.

At age 28 Monroe decided to strike out on his own. Having seen the storm of 1947 push the ocean up to Federal Highway, Monroe settled on his present location just North of Stirling Road on Federal Highway. The name "Jaxson's" was decided upon because it sounded southern and it was Monroe's intent to fit in despite the fact that those of Jewish descent, as Monroe was, were routinely discriminated against in a town that had an active Ku Klux Klan chapter. Try as he might to fit in, his conscience continually forced him to do the right thing. As a result, Monroe managed to generate excitement by routinely ignoring the Jim Crow laws that imposed racial segregation in both hiring and service. It wasn't until the signing of the Civil Rights Act of 1964 that Monroe was officially off the hook.

Monroe Udell

50's, 60's, 70's

The 1950's were marked by Monroe's determination to produce and serve the finest food and Ice Cream anywhere. Busy tourist seasons were followed by summers featuring such entertaining activities as counting the number of cars passing by on Federal Highway. On opening day in 1956, Jaxson's occupied half of the space it now fills. An open kitchen (predating the trend somewhat), gracefully curving formica counters and a rare curiosity- Ice Cream made daily on the premises - drew the hungry and the curious.

The 1960's, a time of cultural upheaval in the United States, saw major change at Jaxson's as well. As Dania Jai Alai grew in popularity, a typical weekend for many South Floridians included a stop at Jaxson's for ice cream after betting on a few games. This uptick in business was maintained thanks to Monroe's unwavering attention to detail. Jaxson's reputation for excellent food and the best Ice Cream continued to grow.

The 1970's was a time for growth at Jaxson's. Monroe expanded into the area that is now the back dining room. A more rustic decor was installed along with the beginnings of the immense license plate and antique collections seen to this day. Increased freezer space allowed for the introduction of dozens of new flavors, all still produced by Monroe's faithful pair of batch freezer machines originally built in the 1940's. South Florida continued to gain popularity as a winter getaway while word spread about the funky little place in Dania with THE BEST Ice Cream.

Jaxson's Entrance

80's, 90's, Today

1982, Jaxson's Silver Anniversary Year. An important milestone was reached the same year that EPCOT opened to great fanfare. Despite the publicity blitz to the North, Jaxson's flourished. Monroe's diligent efforts to maintain the highest standards kept people coming back for terrific food and the absolute best Ice Cream.

From 1990 to the new millennium Monroe worked tirelessly to ensure that Jaxson's remained synonymous with excellence in food and Ice Cream. No Y2K bug here-the Ice Cream has been made by hand the old fashioned way from the beginning just as it is today. The highest quality ingredients combined with low overrun machinery make Jaxson's Ice Cream the finest.

The new millennium has seen Jaxson's recognized for decades of quality achieved through dedication and hard work. Monroe's original mission was to produce the finest food and Ice Cream possible, and he remained true to that mission every day. Jaxson's is Zagat Rated and has recently been featured on CNN as well as the Food Network's "Unwrapped", "Top Five" as the Top Cool Quencher, and most recently, "Outrageous Food." Jaxson's was a finalist in ABC'S Good Morning America Best Scoops Challenge and has been seen on Univision, WLRN Channel 17, WPLG Channel 10, WSVN Channel 7, WTVJ Channel 6 and WFOR Channel 4. Bon Appetit, Southern Living and the local press are also fans of Jaxson's.

Monroe Udell

Monroe's Legacy

On June 1st 2014 Monroe passed away after a valiant fight against cancer. His legacy is one of sweet happiness and success thanks to hard work. He is dearly missed by his immediate family, his Jaxson's family, and the community to which he gave so much of himself. His daughter, Linda Udell Zakheim, has taken the reins and vows to continue in the spirit of her father's creation, the destination that so many have grown to love. Monroe's famous expression, "Just make it happen!" may be spoken in a new voice, but the passion behind the words is just as strong as ever.

It's a great day for Ice Cream!

Jaxson's Ice Cream Parlor and Restaurant, Dania Beach FL
Family Owned and Scooping Since 1956

Contact Us

128 S. Federal Highway, Dania Beach, FL 33004
Welcome to Jaxson's

Contact Info

For any questions or inquiries please contact our main office and we will get back to you shortly.

Jaxson's Ice Cream Parlour

128 S. Federal Highway, Dania Beach, FL 33004

Phone

954.923.4445

Hours

Mon – Thur 11:30am – 11:00pm / Fri – Sat 11:30am – 12:00am / Sun 12:00pm – 11:00pm

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Jaxson's Homemade Ice Cream